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Ralev.com - best brand pill for your startup http://blog.ralev.com we care about your design strategy Mon, 14 Sep 2009 10:21:06 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Ticketpro Advertisement for the IQ Magazine http://blog.ralev.com/ticketpro-ad-iq-magazine/ http://blog.ralev.com/ticketpro-ad-iq-magazine/#comments Mon, 14 Sep 2009 10:13:11 +0000 admin http://blog.ralev.com/?p=637 Ticketpro is a world leading provider of ticketing services for different events such as music concerts, sports games, theatre performances, etc. The company has many offices in many countries around the world.

This is an A4 size advertisement made for Ticketpro that was printed in the famous IQ magazine. The main idea of the design is to represent Ticketpro as an international company. This is achieved by a funny “multiple choise” type of quiz with answers that are all the same, but written in different languages. Also the cursor shows that the quiz is done online and therefore speaks about the web nature of the Ticketpro services.

We’ve done not only the design, but also the creative concept for this project.

ticketpro_iq-adv

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Investor Postcards Concept http://blog.ralev.com/investor-postcards/ http://blog.ralev.com/investor-postcards/#comments Fri, 28 Aug 2009 11:29:09 +0000 admin http://blog.ralev.com/?p=590 Investor.bg  is one of the leading Bulgarian internet companies with a large portfolio of web projects. To present these projects to their collegues, potential customers and partners on the Annaul Festival of Advertising Agencies , held in 2008 , they wanted 14 creative concepts ( one for each project ) for postcards that are placed in a paper box. The sketches and the creative part is done by our team at Ralev.com . Inhouse designers from Investor finished the drawings, based on our concept. We also made the prepress work of the cards and the design of the cover box.

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The idea is to make funny illustrations for every one web project of the client’s portfolio. For example www.gol.bg is a football (soccer) portal and there’s a sketch of a guy that is so inspired by the game, that he forgets he’s at home, not at the football field and starts shooting with the ball towards his laptop, trying to score.

golbg

investorbg

 snimkabg

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Every card also has a slogan with a motivating message, related to the theme of the web project it presents. The main idea of the final advertising product is that the viewer feels inspired by the messages written on the cards, and the witty illustrations makes him/her smile. One of the slogans says:  ” Smile, you look nice” which is a very warm positive message and presents Investor as a positive company. Exactly the way they are!

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TNT photoshop collage http://blog.ralev.com/tnt-photoshop-collage/ http://blog.ralev.com/tnt-photoshop-collage/#comments Wed, 12 Aug 2009 14:32:57 +0000 admin http://blog.ralev.com/?p=575 It’s a photoshop collage for the TNT drinks website. Under the picture you can see the basic elements of it.

tnt-index-collage

Bellow you can see some of the images of our product photography session:

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TZUM Multimedia Presentation http://blog.ralev.com/tzum-multimedia-presentation/ http://blog.ralev.com/tzum-multimedia-presentation/#comments Tue, 11 Aug 2009 14:27:59 +0000 admin http://blog.ralev.com/?p=551 This is a flash presentation we’ve made for the Central Department Store of Sofia (TZUM / ЦУМ). The store has a long history and through the years has became one of the most important symbols of the city.

The multimedia we’ve designed is something like a website, dual language, which presents the history of the Central Department Store, picture gallery, some architecture drawings, showing the blueprints of the building including the present tenants, and also a map of the location. The music background could be turned on and off. The presentation automatically starts in a full-screen mode when the CD is played.

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The multimedia is burned on a business card CDwith printed design on it, and the cd stays in a luxury box with gold print of the logo on top. We have used Gmund paper (Tatjana Brocade 300 gr) for the box.

tzum_presentation-cd_photos

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Yankov & Co website design http://blog.ralev.com/yankov-co-website-design/ http://blog.ralev.com/yankov-co-website-design/#comments Mon, 10 Aug 2009 09:48:28 +0000 admin http://blog.ralev.com/?p=531 We were commissioned to deliver a web design (psd files only) for the new website of Yankov & Co Law Firm.

Client: Yankov.com
Agency: Solutions.bg
Executor: Ralev.com

yankovco_website_01

Above you can see one of the designs we offered.
And bellow is the final approved version:

yankovco_website_02

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The Alexander Nevski Cathedral Postwork http://blog.ralev.com/alexander-nevski-postwork/ http://blog.ralev.com/alexander-nevski-postwork/#comments Fri, 07 Aug 2009 14:17:10 +0000 admin http://blog.ralev.com/?p=518 This is an old project from 2007. The client needed a picture of  the Alexander Nevski Cathedral where all the domes are golden. We also had to clean all the contemporary elements of the picture.

BEFOREalnevski_postwork
AFTER

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Creative business card design http://blog.ralev.com/creative-business-card-design/ http://blog.ralev.com/creative-business-card-design/#comments Thu, 06 Aug 2009 15:58:35 +0000 admin http://blog.ralev.com/?p=507 This is the business card design we made for our friends from FeelMe Crew - a creative team of people dealing mainly with video productions. The card consists of two parts - body with contact info and another moving side that imitates real cinema clapper board. The expences for the screw that gathers the two parts were neutralized of the cheap 1-color print. The card made really big impression to everyone who saw it.

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PR book prepress and design http://blog.ralev.com/pr-book-prepress-and-design/ http://blog.ralev.com/pr-book-prepress-and-design/#comments Wed, 05 Aug 2009 08:48:53 +0000 admin http://blog.ralev.com/?p=474 One of the latest interesting projects we had, is the design of the new Bulgarian chicklit for PR professionals. Author is our friend Kremena Georgieva.  The book is A5 size, 256 pages, 4-color print for the covers and 1-color print for the body. We made the cover design from Rosen Gikov’s sketches of women silhouettes. We vectorized the sketches and choose rainbow-like colors in order to express the author’s and also women’s soul - colorful and ever-changing.prrethoricmass-media_read1

We’ve chosen to use a design with more white spice in order to differentiate the book from the others - most of the book covers on the market consist of many images, big, bold fonts and bright colors. To attract the viewers attention we decided to move away from this tendency with clean, elegant and minimalistic design.

For the body of the book we’ve chosen two fonts - one for the author’s thoughts and another for the story itself. The logic choice was to use one serif and another san-serif font. The hardest part in the design was the chapter with the press releases. Here we had 25 press releases and exactly 25 pages for all of them which means 1 page for 1 press release.  The problem was that most of the press releases were A4 size text documents consisting of 2 and more pages and the book itself  is A5 size. So here we spent a lot of time to compress and format the text in a proper readable way.

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The second part of this project was to create a logo for the publishing house that published the book. We suggested to the client to make a little change of the name of the publishing house - from DJIKS to JIX. The name looks better when spelled this way and works better for a logo. Also we’ve reserved the cool domain name www.jix.bg that is a real treasure and a good investment by itself.  For the logo we wanted something very clean and simple that will fit to any kind of book and here is the result.

prrethoricmass-media_jix_logo

Here is the invitation design for the presentation of the book and a photo from the event at Hilton Hotel Sofia. You can buy the book “Pr. Rethoric. Mass Media” here.

prrethoricmass-media_presentation

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BgSolar Service Catalog http://blog.ralev.com/bgsolar-service-catalog/ http://blog.ralev.com/bgsolar-service-catalog/#comments Mon, 03 Aug 2009 09:23:22 +0000 admin http://blog.ralev.com/?p=410 BgSolar is a Bulgarian company specialized in photovoltaic systems. Here we present the design of their service catalog. It is an A4 size and all pages are printed on 300 gr matt paper. The layout is simple and clean in order to look more serious, scientific and communicate easily text, photos and technical graphics. The photo selection conveys the idea of energy, business efficiency, investment & success. We have designed simplified and clean technical graphics so viewers can easily understand the methodology of the processes.

bgsolar_catalog-photos

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Ticketpro brochure for the ILMC 2008 http://blog.ralev.com/ticketpro-ilmcbrochure-2008/ http://blog.ralev.com/ticketpro-ilmcbrochure-2008/#comments Fri, 31 Jul 2009 07:18:14 +0000 admin http://blog.ralev.com/?p=439 Ticketpro is a world leading provider of ticketing services for different events such as music concerts, sports games, theatre performances, etc. From the beginning of 2008 Ralev.com is the official graphic design studio for Ticketpro Europe. Since then we’ve designed various advertising materials for this client.

This is a brochure we’ve made for the International Live Music Conference (ILMC) 2008 as an advertising material that presented the products, services and mission of Ticketpro. The brochure is inspired by a magazine advertisement we’ve made previously for Ticketpro - it’s a vector graphic of a globe in a sky, full of stars, illustrating that Ticketpro is a global company operating in many countries around the world.

We have also created the slogan “You have the stars, we have the crowd” which is targeted mostly towards the managers and producers.

For this fan book brochure was used 4-color process print on 300 gr glossy paper. It’s 1/3 of A4 size which is defined by the size of Ticketpro tickets - inside the brochure are included examples of  Ticketpro tickets of past events.

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